DESIGN & BRAND DEVELOPMENT
The new Lake Chelan logo is inspired by the concept of radiance . Radiance: Light or heat emitted or reflected by something. Great joy or love, apparent in someone’s expression or bearing. The Radial Arcs create a swirling motion around an epicenter—the “C” in Lake Chelan, the sun that bathes this valley in 300 days of perfect weather—evoke a happy feeling, full of energy and life.
Lake Chelan Brand Narrative
Traditions flourish in Lake Chelan because you can pick your pleasure here. No other Northwest destination offers so many different experiences in such a singularly gorgeous, contained and central setting. Waterskiing and wine tasting. Snowshoeing and Chinese lantern lighting. Stargazing and grape stomping. Hiking and history lessons. Fine dining and being fine with doing absolutely nothing… all within such easy reach of the Puget Sound and Eastern Washington.