I believe a good logo should be visually appealing, distinctive, memorable, simple in form, and stand out from the crowd. It should match the brand's aesthetics and message. and above all, a great logo should have exceptional conceptualization and execution.

My steps to creating a memorable logo:

Step 1: Create Design brief

Step 2: Research

Step 3: Sketch to build Concepts

Step 4: Feedback and Review

Step 5: Digital implementation

Step 6: Presentation